Its great that people in other cities or even countries are loving your content but if they arent in the right area to take advantage of your business then it wont lead to a lot of conversions. Knowing your local social media following also means that you can post relevant content at the right time which ultimately increases engagement across your social media accounts. This in turn increases your reach and general exposure for your brand. Choosing your local social networks Choosing your social network is the most a local social media strategy.
You can find the [Login to see the link] most common social networks on websites such as Statista. This will give you some ideas as to which platforms to use. Make sure you really think about which platforms work for your services look beyond the popular networks. You can find an extensive list of social networks here. What networks are your competitors using This will take some time but search through your competitors social platforms and see which social networks they are utilising.
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You can also find most social media profiles for a brand here. Other useful tools include Ubersuggest search for your or your competitors domain and top pages to see which pages have the most social media shares. Mention enter your or your competitors name to see mentions from blogs videos and social media networks. BuzzSumo enter your or your competitors domain or an industry keyword to find the most shared content for.