High ROI (Return On Investment) : Compared to other forms of digital marketing, SEO has a high ROI because organic traffic is free and investments in SEO can have long-lasting effects.
So the advantages of SEO positioning are many. It is the best strategy you can implement.
But be careful, we have [Login to see the link] introduced a difference that is good to clarify right away before starting to talk about real strategies. Speaking of the advantages we said that SEO allows you to get organic traffic, which is different from paid traffic.
Natural SEO positioning consists of optimizing the website and its content to improve its relevance and authority in the eyes of search engines through digital marketing strategies. In this way, the website can be positioned organically and for free among the first results of the SERP.
Paid positioning , on the other hand, requires investing money in online advertising campaigns. In this case, the website will appear among the first results of search engines based on the keywords chosen by the advertiser, the amount spent and the time chosen for the duration of the campaign.
Check SEO positioning
To effectively monitor your SEO positioning, there are mainly two methods: