Mistake 2: Not making life easier for the client The client is not helped to understand the technical features that prevent him from placing an order. By default, it is assumed that he must understand graphic formats and also calculate the size and number of parts himself. The last message seems downright rude.
How to Present a Product in Correspondence: Example [Login to see the link] of Mistake 2 The client has a problem, you solve it . This is a basic approach, for which you don’t even have to be a professional salesperson or marketer. People come to you not for a product, but for a solution to their problem and need. Instead of terms like "vector format", list them right away: SVG, PDF, CDR, etc.
And instead of a complex calculation system, show other examples of puzzles that you printed. Write their cost. Let the client point to the one that suits him. All he will have left is the layout, but even here you can help. 3 mistake: not listening to the client An example when even a phone call didn't help the seller. First, they called the client and agreed on the service.